Digital Marketing & Product Campaigns · 2012 — 2016
NIVEA Brasil
Worked as Digital Marketing & Product Assistant at NIVEA Brasil (Beiersdorf) from 2012 to 2016. Supported product launches and digital campaigns across skincare, sun care, and personal care lines — coordinating content production, consumer events, and cross-functional activations. Contributed to some of the brand's most awarded campaign periods in Brazil.
Featured Campaign
NIVEA Sun Kids — The Protection Ad
2014 · FCB Brasil, São Paulo
One of Brazil's most awarded integrated mobile campaigns. The goal was to win new consumers for NIVEA Sun Kids by reinforcing the product's core attribute — protection. The campaign created a wearable ad: a bracelet inserted into magazine pages that parents could attach to their children at the beach. After downloading the app, parents could set a safe distance radius and receive an alert if their child wandered too far.
Campaign Video
Results
- 📱 8 in 10 people impacted downloaded the app
- 📈 62% sales increase in Rio de Janeiro
- 🏆 Grand Prix Mobile Lion — Cannes Lions
- 🥇 Gold Mobile Lion · Gold Media Lion
- 🥈 2x Silver Media Lions
- 🥉 Bronze Mobile Lion · Bronze Promo Lion
As part of the digital marketing team during this campaign period, I supported product and digital activations across the NIVEA Sun and skincare portfolio.