Real Estate Marketing · Lead Generation · Brand
Silver Lands Management Group
Served as Marketing & Content Manager for Silver Lands Management Group, a multi-property real estate management company focused on affordable housing communities across Texas. Owned the full marketing function — from brand and content to paid campaigns and on-site materials.
What I Did
Facebook Ad Campaigns
Designed and produced promotional assets to attract leads for affordable housing properties across Texas, driving qualified traffic through paid social.
Lead Generation System
Introduced a pop-up form and live chat feature to the company website, capturing 80+ qualified leads per month.
Website Rebrand
Redesigned and managed the company website, improving visual identity and user experience across all pages.
Shopify Management
Managed the company's Shopify storefront alongside the main web presence.
Outdoor & Signage
Designed physical marketing materials including outdoor signage and property-level promotional pieces.
Key Result
📊 200+ leads per month captured through website pop-up and live chat, driven by Facebook Ads.
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